Professionals


Attorneys, accountants, financial advisors, doctors, and technical practitioners of all kinds share something in common. The work they do is usually very complex and takes advanced training to develop proficiency. Most professionals I’ve encountered have been highly skilled at what they do. The trouble with professional education is that usually doesn’t teach how to define your value, market your skills, balance your work with your life, avoid burning out, or how to manage your business and your staff effectively. With all of the technical proficiency gained from professional training, that can still leave several critical blind spots. Whether you’re running a sole proprietorship or working in a partnership or even a large firm, you owe it to yourself to build Sustainability into your Growth plan.