Imagine the trickle down effect in an organization in which the CEO thinks and behaves in a way that is oriented on Sustainable Growth. The impact is huge. Decisions are made in keeping with long term growth strategy more often than short term survival. Human capital is valued and put to its best possible use. People want to work for this company for the long haul rather than spending a significant portion of their “work” hours daydreaming about their next gig. Productivity goes through the roof. The company develops reserves in important categories – space, money, production time, and man hours – so it can make choices that preserve the integrity of the organization – both the watertight structural integrity AND the ethical integrity that keeps the company from becoming an adverse special report on prime time TV in a negative way. Sound utopian? It’s not. It’s Sustainable.